When Lukus Simari and Bobby Bishop met at a concert in 2010, they mutually recognized that they were on the same page. Years of community service had inspired each of their respective work, and a culmination of music releases, concerts, and outreach events all came together. In short, they recognized that they shared the same values. Their faith in God, love for family, heart for community, and passion for music had been ordered as such, and they aspired to effectively change popular music with their positive messages. Each artist offered their own talents and stories as well as the important stories of those around them. Their years of music industry experience, with international tours and major-label recording contracts under their belts, equipped them for a new era, as a team.